Peek Pro
Peek Pro
Digital Innovation in Tour and Travel
Digital Innovation in Tour and Travel
Digital Innovation in Tour and Travel
Sr. UX/UI Designer
Sr. UX/UI Designer
User Research
User Research
Branding
Branding
Crafted customer obsession.
Crafted customer
obsession.
Year
2023
How might we modernize the tour and activity industry into an intelligent digital ecosystem that elevates both operator efficiency and traveler experiences?
How might we modernize the tour and activity industry into an intelligent digital ecosystem that elevates both operator efficiency and traveler experiences?
Peek Pro revolutionizes the tour and activity sector through an integrated suite of smart solutions. The platform enables tour operators to seamlessly manage bookings, track inventory, and build customer relationships while delivering smooth experiences across all touchpoints
Peek Pro revolutionizes the tour and activity sector through an integrated suite of smart solutions. The platform enables tour operators to seamlessly manage bookings, track inventory, and build customer relationships while delivering smooth experiences across all touchpoints
Pioneering Digital Evolution.
In 2015, the $150 billion tour and activity industry relied heavily on outdated methods - manual bookings, endless phone calls, and complex spreadsheets. While established platforms like Viator and GetYourGuide dominated the market, new tech players were reshaping customer expectations. Our mission was clear: bridge the technology gap while addressing the diverse needs of operators working in varied settings, from busy city tours to remote adventure expeditions.
In 2015, the $150 billion tour and activity industry relied heavily on outdated methods - manual bookings, endless phone calls, and complex spreadsheets. While established platforms like Viator and GetYourGuide dominated the market, new tech players were reshaping customer expectations. Our mission was clear: bridge the technology gap while addressing the diverse needs of operators working in varied settings, from busy city tours to remote adventure expeditions.
Navigating New Territory.
Initial discovery revealed intricate operational complexities we hadn't anticipated. Each tour business operated uniquely - from dynamic pricing models to seasonal shifts and connectivity challenges in remote locations. What began as a straightforward booking platform evolved into an opportunity to redesign the future of tour operations. Through strategic design thinking and hands-on research, including direct operator shadowing and contextual analysis, we turned these obstacles into opportunities for breakthrough solutions.
Measuring Real-World Success.
Our strategic innovations delivered measurable business impact across three key areas. The redesigned Booking Flow Widget drove a 20% increase in conversions, while the new Rentals Platform contributed 10% to revenue growth and earned a design patent. Additionally, our Point-of-Sale system reduced customer check-in times by 30%, significantly improving the on-site experience.
Beyond the metrics, we revolutionized how tour operators run their businesses daily. By making advanced technology both accessible and valuable, we helped companies of all sizes modernize their operations. This breakthrough earned us a design patent and cemented our position as industry innovators.
Our strategic innovations delivered measurable business impact across three key areas. The redesigned Booking Flow Widget drove a 20% increase in conversions, while the new Rentals Platform contributed 10% to revenue growth and earned a design patent. Additionally, our Point-of-Sale system reduced customer check-in times by 30%, significantly improving the on-site experience.
Beyond the metrics, we revolutionized how tour operators run their businesses daily. By making advanced technology both accessible and valuable, we helped companies of all sizes modernize their operations. This breakthrough earned us a design patent and cemented our position as industry innovators.
Team Testimonials
Team Testimonials
Tony Dam
Engineering Director
At Peek. I worked with Akanksha for several years on various projects related to mobile. She is the rare combination of a critically gifted artist combined with comprehensive vision of projects and an understanding of what the team needs to reach goals. I have been impressed with her creativity on various projects - so very important for an early stage company focused on the Tours and Activities industry. She welcomes feedback, ideates, and switches between ideas in order to create a better product. I hope I’ll have a chance to work with Akanksha again some day.
At Peek. I worked with Akanksha for several years on various projects related to mobile. She is the rare combination of a critically gifted artist combined with comprehensive vision of projects and an understanding of what the team needs to reach goals. I have been impressed with her creativity on various projects - so very important for an early stage company focused on the Tours and Activities industry. She welcomes feedback, ideates, and switches between ideas in order to create a better product. I hope I’ll have a chance to work with Akanksha again some day.
Lukasz Lysakowski
Design Director
Akanksha joined Peek, shortly after finishing Graduate School. From the beginning, her interface design work shined as she was willing to think through interactions from multiple directions. She quickly grew to approach her design work by the practice of user research to define decisions based on customer input instead of assumptions. As such, she drove her growth into the role of a Senior Product Designer by single-handily leading UI/UX design of multiple critical products that made the Peek platform a success. Akanksha's projects expanded across Peek's entire B2B customer base, covering both desktop and mobile applications.
Akanksha joined Peek, shortly after finishing Graduate School. From the beginning, her interface design work shined as she was willing to think through interactions from multiple directions. She quickly grew to approach her design work by the practice of user research to define decisions based on customer input instead of assumptions. As such, she drove her growth into the role of a Senior Product Designer by single-handily leading UI/UX design of multiple critical products that made the Peek platform a success. Akanksha's projects expanded across Peek's entire B2B customer base, covering both desktop and mobile applications.
Samuel Shapiro
Product Manager
I worked with Akanksha on several projects at Peek. She consistently volunteered to go above and beyond her role - taking on UX research projects, competitive analysis, and interviewing customers. Her open-minded, “back to first principles” approach on every project make her an incredibly diverse asset to any team. Our users rave about the usability of our product in comparison to the competition: this is in large part thanks to Akanksha’s hard work!
I worked with Akanksha on several projects at Peek. She consistently volunteered to go above and beyond her role - taking on UX research projects, competitive analysis, and interviewing customers. Her open-minded, “back to first principles” approach on every project make her an incredibly diverse asset to any team. Our users rave about the usability of our product in comparison to the competition: this is in large part thanks to Akanksha’s hard work!
